small business marketing

internet marketing guides

Web site Statistics and Reporting Systems:

A Web site traffic reporting system is essential to running any business. Without it would be like running a business without an accounting system. Amazingly, many businesses do not have one, or what they have is very weak and can only produce general reports. When set up correctly, Web site reports can track online advertising, forecast sales, and fine-tune your marketing campaigns to increase your ROI. The great news is that it is neither difficult nor expensive to create an effective reporting system. Your eMarketing Guide will detail out exactly how to create a Web site reporting system so you can start evaluating your online efforts with accuracy today!

Keyword and Phrase Analysis Report:

Keyword analysis is a crucial element of any Internet marketing strategy. Think about it, everything on the Internet is based on finding something using a keyword or phrase. If you were seeking to purchase a new product or to evaluate a service you needed, where would you start? The yellow pages? Perhaps, but more and more the first choice is the Internet. Search engines are the most popular tool for starting a general search. Over time however savvy consumers realize they can narrow their search immediately by using topical "retail" or "directory" Web sites to quickly drill down on information. No matter the venue, major search engines or unique research and directory sites everything is tied to the words the consumers use to find information. We analyze and compile the words used in these searches to produce your keyword and phrase analysis report. Using it you can you can pinpoint and attract your target market with online ads, marketing messages, and even climb to the top of the infamous search engine rankings!

Keyword and phrase sample report

How we conduct keyword and phrase analysis

Optimization Report:

Optimization techniques take full advantage of the targeted keywords and phrases used by your customers and apply them to every connection point you have with them. Whether you are marketing to your customers through search engines, partner sites, email or direct mail there is a technique for optimizing your content to attract the attention of each of them. The optimization report is customized to your business by using the information in your keyword analysis report.

Lead Discovery Internet Community Report:marketing guides

Every industry has an online community. A community consists of a number of Web sites that allow customers and businesses to freely exchange information based on a specific topic. There are two types of communities, Open and members only communities. An open community allows any individual or business to participate in the community. Membership communities differ in that there is a fee or a set of requirements that need to be met to join the community. The objective of membership communities slants towards leveraging purchasing power through their sheer number of members. Both communities present a fantastic opportunity for businesses to communicate directly with a qualified audience that is receptive to their message. As marketers we must identify our online community, understand their unique characteristics and through participation tap into this new and powerful marketplace. This is exactly what is presented in the Lead Discovery community report. We have reviewed and compiled the best community Web sites that represent your industry. Web site descriptions, links to registration areas and advice on how to advertise are only a few of the features in your community report.

See an example af a community review

Internet Advertising Guide:

Advertising on the Internet can be a daunting task. Where should you advertise, what types of advertising should you use and how can you determine if the advertisement was a success? Since advertising options change frequently, but the terminology used to describe them does not, it is only logical to learn the terminology so you can apply it to any advertising options offered to you today or in the future. Therefore we have created an extensive glossary of terms that defines every critical term and advertising concept you are likely to face when making advertising decisions. The advertising report also provides you with a well-researched guide to Web sites you should target for advertising on. By using the advertising report in conjunction with your Keyword report to purchase ads and write your content, you will be paying the least amount for ads that will generate the greatest click through response by your A quality lead prospects.

View an example from the advertising guide

Search Engine and Directory Report:

Search engines are very important to all online businesses and customers alike. 85% of all Web surfers initiate their research and shopping activities at a search engine or directory site. There are close to 270 million searches performed everyday on the top 7 search engines and directories. Suffice it to say if your company cannot be easily found on the top search engines either through advertising or top rankings you are missing out on a lot of business. The search engine guide introduces you to the different types of engines, where they get their information, and how they use that information to rank web sites. We then provide you with a detailed guide to the top search engines and directories that your Web site should be listed on. For each search engine and directory the guide includes:

  • Background information
  • Direct links to free submit areas
  • Direct links to the appropriate directory categories to be listed under
  • Tips on submitting your Web site properly so you will get listed fast.
  • How to use "pay for performance" search engines and directories.
  • How your rankings on one search engine affect the results on other search engines
  • Advertising networks - understanding the reach of your advertisements.

    View and example from the search engine report

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