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Search engine marketing is for national or global companies? " I have a local, or niche business, why should I pay to reach the consumers across the globe, when my customers live down the street?" . Just like you would do when promoting a physical business within your local community you would try to get your company's name in front of as many people as possible. Local newspaper ads, local radio ads, sponsoring a local sports team, or placing flyers in local stores ect. all may be part of your campaign. These are all traditional places to reach a certain audience and they certainly have a place in your marketing strategy. However, these exact customers no longer dial a phone number or call directory assistance to find your company, they do what is easier, they find you online and evaluate what you have to offer against your competition down the street. All in a matter of minutes. You need to be where they can find you to even be in the game. Did you know that according to Gartner research, since 2000 through the last quarter of 2002, the fastest growing segment of customers connecting to the internet are private homes...not businesses? We are talking about the average family down the road using the internet as often as they turn on the TV. These everyday consumers are shopping for and evaluating every purchase they make, ONLINE. Search engines are where 85% of these consumers start their online shopping trips. You need to be well represented on search engines if you want to compete locally or globally. Let us create an eMarketing Website for you including a search engine
optimized Web site, or upgrade your current Website into an eMarketing
Website so you will enjoy top rankings on search sites like the ones listed
below. Ask our Sr. online marketing
analyst how
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