Local Internet Marketing Your Local Online Marketing Strategy		FREE LOCAL MARKETING STRATEGY
		1-760-295-4956

Is your marketing a one trick pony? To effectively generate leads and make more sales you need to have a marketing program that addresses every stage of the customer's purchasing decision process. Today that process takes place mostly online. Lead Discovery creates marketing foundations to control the entire customer life cycle just the same way the folks on Madison ave would do, but our marketing savvy allows us to do it at a fraction of the price. Have you been trying one marketing promotion at a time wondering why you are getting lack luster results? Study the info graphic below and ask yourself.. is your marketing a one trick pony?

What is an Online Marketing Strategy?

Phase one; Initial Introduction:

Local Paid advertising, such as Pay Per Click and business profiles on local directories gives your business instant and direct access a new customer base. The ability to target a specific audience and location using a precise budget gives you a great deal of control and security.

Phase two; Online Evaluation

Online Evaluation - Social Marketing: These new prospects that you introduce yourself to will then start to filter out their options by actively evaluating your business through their social networks. They will read through ratings and reviews, ask friends for recommendations on Facebook and Google+ as well as reading blogs or watching videos on youtube.com. This area of evaluation is often lacking or missing altogether for many businesses, yet it is a key element to support your online marketing efforts. You don't want to pay for advertising of any kind only to be filtered out at this stage.

Phase 3; Moment of Purchase

If you have passed the consumer's evaluation filter it is now up to your website to convert these prospects into sales during the moment of purchase. At the moment of purchase your website really needs to shine. A well designed website will provide a clear and logical path through the website to your conversion pages.

Phase 4; Social CRM and Online Advocates:
The most important part of a complete loyalty loop is turning a sale into a loyal customer who advocates for you online. After the moment of purchase you have the ability to listen for any comments, reviews or ratings your customers write about you online. By nurturing these customers with support, perks, or just helpful answers you turn customers into online advocates.

These high value customers will post their positive comments to their social networks which directly supports the initial introduction (Paid search) and Active Evaluation phases of the loop.

A Free Sales Force:
Imagine if you converted an extra 20% of all traffic that came to your website? And all of these new customers in 2011 wrote positive posts about your business for new prospects to find online in 2012? That is the power of a complete online loyalty loop, where your customers become your salesforce. Personal referrals are powerful, today, personal referrals are shared online and you need to create a system to elicate and leverage them.

Lead Discovery's local business marketing can create a powerful yet affordable marketing loyalty loop for your growing business. Don't keep struggling with an incomplete marketing campaign, allow us to build a complete system and produce the sales to grow your business in 2012.

Our service is based on a monthly flat fee that includes all aspects of setting up your local marketing strategy and managing your campaigns for you on a continuous basis. No set-up fee or long term commitments.

Call us for a free local business marketing consultation at 1-760-295-4956