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Local Social Marketing

You're The Talk of the Town

 
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People are talking behind your back.

Social MediaThe best source of new business is word of mouth. Today, word of mouth referrals are done online.

  • Your prospects ask their friends for business recommendations on Facebook, Twitter, and Google+.
  • They read past customer reviews on you and look up your ratings on business review websites.
  • They may even watch a few videos at YouTube about hiring somebody in your industry.
  • Consumers have a vast amount of information found on social networks that they are using to make their buying decisions.
  • And this research is done not on their home PC on their mobile phone or iPad.

Listen To Your Customers

Local social media is not complicated. You do the same things you would do in person. You listen to your customers, you respond to their concerns and humbly thank them for their praise. Over time you make sure your customer's post purchase experience is positive and they go on to be a loyal and vocal advocate of your business... ONLINE.

However, in the online world you may have to listen to conversations taking place on hundreds of websites every day. How do you stay on top of your social marketing?

Listening, Responding and Publishing

With Lead Discovery Local we will create a Listening, Responding and Publishing dashboard. With it we will monitor the internet for conversations based on any keyword phrase relating to your business. Your business name, your competitors name, or any term that relates to customers seeking your services. All of these conversations are captured and organized into a simple to use dashboard like an email in-box where we can respond to these conversations answering questions, solving concerns and creating a positive reputation for your company.

Building a list of influencers:
A powerful result of listening beyond creating positive sentiment, is that we can identify who your online advocates are, add them to your network so you can reach out to them at anytime with important communications. By nurturing your online advocates, over time, you can build a self sustaining lead generation network all based upon customer referrals.

 

 

 

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