Johnson Air Systems is a Veteran and Family owned HVAC business here in our hometown of San Diego, CA. This project involved developing a brand story from the rich and powerful history of this local business. Working from our discussions we were able to meld together the strong sense of work ethic and community into the way the Johnsons conduct their business. An easy to navigate website on any device size was paramount as local businesses are frequently found and explored by visitors on a mobile device. The main intent visitors have is to quickly connect and determine if an in-person quote is possible asap. This is why a phone number and appointment request can be found on every page. Using a combination of syndicated local listings, integrated reviews, local SEO and a light touch of paid media the Johnsons took a large step forward and generated the new prospects and brand reputation they desired.